I started selling Caviar just over 6 years ago. Well to be honest. I was offered a job with a small caviar company that had just started in London. 1 year later I took over the company when they decided they wanted to close down. Going from knowing basically nothing about Caviar/Sturgeon to studying every evening to get as much knowledge as possible. I was always of the opinion that if your going to do something, then do it to your best abilities.

One of my first customers after taking over the business was an elderly gentleman who liked to a spoonful of caviar every day. Mister X had been buying from me for a few years and was a satisfied customer.

Now Mr X liked to buy big tins of caviar, and it would take him over a week to finish off a big tin of caviar, eating a spoonful or 2 every day. One day I get a call from Mr X who is not happy. He explains that he believes that someone is adding water to his tin of Caviar and would like to show me. As he lived about half an hour from our office I go and visit him the same afternoon.

Mr X takes out a tin of caviar from his fridge, takes off the lid and explains what his issue is, pointing his finger. In the middle of the tin of caviar is, as he says, a puddle of liquid.

He tells me that he has been pouring it out every now and then, and he is not impressed. I was quite surprised that he had been pouring this liquid on a regular basis and explain to him that this little so called puddle is actually pure omega3 oil. One of the most important ingredients found in caviar. I further explain that as he only eats a small amount of caviar every day, and taking nearly a week to eat a big tin that maybe he would be better off buying smaller tins? This would mean that the caviar was always fresh and he would enjoy it more. I furthermore explained that if he ever came across this little pool of omega3 again, then gently stir it back in to the caviar or eat it with a spoon. Omega3 is known as pure brain-food and is good for both heart and brain.

So please, if you ever come across this issue, don’t throw it away. Enjoy it!

Love your caviar. Not only does it taste amazing, it’s good for you.

Darren Pedersen

Caviar Classic London

 

 

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